Our story began with a problem we knew firsthand.
In December 2021, our founder, Hannatu Haruna, was raising poultry when she found herself travelling more than 60 kilometres to Keffi in search of feed. The feed existed. Getting it when and where it was needed was the problem.
That experience helped shape the business we started in 2022.
We started with one small shop.
In the beginning, we sold different brands of feed and travelled around to find stock for our customers. We made no sales in our first month, but still had staff to pay.
Finding a reliable source of feed was one of our biggest challenges. We kept working at it until we established the supplier relationships that helped us grow to where we are today.
A challenge at the shop changed how we worked.
Some customers ran feed businesses of their own. They bought in such large quantities that their purchases could leave little stock for farmers visiting our shop.
Rather than make those businesses compete with our walk-in customers for the same stock, we began arranging direct supply for them.
That decision became the foundation of our dealer network. Today, we source feed from manufacturers and supply independent dealers at company pricing, with delivery to their business locations and applicable rebates.
Our dealers run their own businesses. We help them access the supply they need to serve farmers in their communities.
Access may look simple to the person buying a bag of feed.Keeping that access reliable is anything but simple.
Two parts of one business.
Our outlets serve farmers directly. Our dealer network helps existing local businesses reach more farmers without Vinda having to open a company outlet in every community.
Our outlets
Places where poultry and fish farmers can visit, ask questions and purchase the inputs they need.
Our dealer network
Independent businesses supplied directly by Vinda, bringing feed closer to the communities they serve.
Building something that lasts.
Our ambition is to build one of North-Central Nigeria's most trusted dealer-led agricultural distribution networks. We want to help more local entrepreneurs build strong businesses and make agricultural inputs easier for farmers to access.
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